Through the masterful culmination of three crucial elements of creative arts (Writing, Fashion, and Music), the film is an exemplary model of the power of branding.

WRITING:

Written by George Axelrod, who adapted the famous novella penned by Truman Capote in 1958, the scriptwriting in Breakfast in Tiffany’s masterfully explores the themes of identity and loneliness in New York City’s opulent social scene.

Perhaps the most affecting component of the screenwriting is the dialogue exchanged between Holly Golightly and her foil, the struggling writer Paul Varjak – a compelling example of a writer at the pinnacle of their craft:

“I'm not Holly. I'm not Lula Mae, either. I don't know who I am! I'm like cat here, a no-name slob. We belong to nobody, and nobody belongs to us. We don't even belong to each other.”

In this example, one of many throughout the film, Axelrod’s screenwriting captures the dual state of being experienced by Holly, simultaneously conveying her desire to belong to someone or something, as well as her innate ability for shapeshifting identities – honed after years of navigating New York’s shallow social scene in the 1960s.

FASHION:

The fashion in Breakfast at Tiffany’s, curated by legendary costume designer, Edith Head, is a testament to fashion as a visual metaphor – one that conveys nuanced messages that enrich the overall narrative. Inarguably, the piece de resistance of the entire wardrobe is Holly Golightly’s little black dress, designed by Hubert de Givenchy. While, in the film, this dress is a symbol of Holly Golightly’s use of fashion as social armour, it has evolved over the years into an enduring symbol of timeless style and sophistication. An iconic example of the power of the visual language that is fashion.

MUSIC:

The score in Breakfast at Tiffany’s perfectly captures the glitz and the glamour of the New York City social scene and, at the same time, the unshakable loneliness that lies just beneath its surface. Who could ever forget the romantic shot of Audrey Hepburn as Holly Golightly, lazily strumming the strings of her guitar, warbling a captivating rendition of Henry Mancini’s “Moon River”? That scene in itself is a perfect example of how music in film evokes the emotions of the viewer.

The masterful combination of writing, fashion, and music in Breakfast at Tiffany’s has secured the film its place in the hall of fame for classic cinema. It is an example of how, when executed well, art direction, design, and writing can create something that truly stands the test of time.

Like the masterminds behind this timeless classic, we understand the need for harmony in the melodic interplay of a project's creative elements. That is why we do so much more than simply creating engaging, design-led content. Our approach to the brand development process is grounded in strategy. We carefully consider the pillars that make your brand’s identity unique before positioning it in a way that resonates with your target audience.

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