EDITORIAL

Exploration

LOVR Icons: Scanlan Theodore

In the Icons Series, we take a closer look at some of the brands and founders we love here at LOVR. This week, we explore the beloved Australian fashion label, Scanlan Theodore.

Since its establishment in Melbourne’s Chapel Street in 1987, Scanlan Theodore has become synonymous with timeless refinement and understated luxury. The signature clean lines and quality tailoring of a Scanlan Theodore garment renders it easily identifiable from across a room. This revered luxury Australian fashion house has found its way into the hands and closets of celebrities, influencers and fashion aficionados around the globe.

ARCHITECTURE

Scanlan Theodore boutiques boast contemporary minimalist designs that employ clean lines, distinctive yet understated colour palettes, and elevated accents in high-quality materials like hardwoods, polished metal, and marble. In short, Scanlan Theodore stores are beautiful vessels that mirror the quality craftsmanship and understated luxury of their contents – the garments, accessories, and footwear.

ICONOGRAPHY

Inarguably, one of the most iconic designs from Scanlan Theodore is the Poppy Dress. Since the debut of this iconic design, the brand and the poppy have become inextricably intertwined. So much so that, in 2023, the label released captivating social marketing featuring beds of gilded poppies – a fresh take on what has long been a beloved motif. In the realm of branding and marketing, establishing a motif such as this is a sure-fire way to ensure brand recognition.

In the years since its inception, Scanlan Theodore has cemented itself as a pillar of timeless refinement and understated luxury not only through its exemplary garments, footwear, and accessories, but its expert branding and design.

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