EDITORIAL

Inspiration

LOVR Icons: Slim Aarons

In the Icons Series, we take a closer look at the creative forces who have shaped our cultural landscape. This week, we enter the sun-drenched world of Slim Aarons, a photographer whose lens captured the golden glow of post-war glamour, leisure, and wealth.

Renowned for his candid, high-society portraits, Slim Aarons immortalised a lifestyle, shooting – as he once stated – “attractive people doing attractive things in attractive places”. The result? A portfolio that has defined aspirational living for generations to come.

CINEMATIC LEISURE
Aarons captured the elusive mythology of the rich and famous. His photographs celebrate gorgeous natural light, pastel poolside vistas, and conspicuous decadence. With a painter’s eye for colour and composition, he transformed casual afternoons in Capri, Palm Springs, or the French Riviera into scenes of cinematic perfection. A Slim Aarons photograph evokes a unique sense of simultaneous access and detachment. Unlike paparazzi, Aarons was invited in. His subjects – from Hollywood royalty to European aristocrats – welcomed his lens, not because he exposed them, but because he understood their world and elevated it into art.

One of Aarons’ most famous works, Poolside Gossip, exemplifies his mastery of the leisurely, high-society aesthetic. Capturing the essence of post-war affluence, the photograph features two women at a glamorous pool party in Palm Springs, their conversation seemingly suspended in the hot desert air. This image became an iconic representation of the sun-kissed, effortless elegance Aarons was known for, cementing his place in cultural history as the curator of this distinct, aspirational lifestyle.

THE MAN BEHIND THE LENS
Born George Allen Aarons, he began his career as a combat photographer in World War II. After documenting the horrors of war, he vowed to turn his camera toward beauty forevermore – a conscious pivot toward elegance, escapism, and joy. Charming, witty, and always impeccably dressed, Aarons was as much a part of the scene as the people he photographed. However, he was never seduced by celebrity for its own sake, opting instead to maintain a quiet distance, observing, interpreting, never intruding.


Slim Aarons defined the lifestyle of a decadent era. His photographs are celebrated for their nostalgic glamour and their cultural relevance. They speak of a very specific moment in time: post-war optimism, the rise of American leisure, and the glamorisation of the private life. In recent years, his work has enjoyed a massive resurgence, adorning the walls of luxury hotels, boutiques, and homes that aspire towards the very essence he spent his career capturing. He has become, ironically, the influencer of an era long gone, reminding us that opulence doesn’t announce itself, it simply is.

Through his sunlit compositions and unerring eye for grace, Slim Aarons documented a period of affluence, charm, and effortless sophistication. More than a photographer, he endures as a curator of the good life.

LOVR Icons: Aesop