EDITORIAL

Inspiration

LOVR Icons: Tom Ford

In the Icons Series, we take a closer look at some of the brands and founders we love here at LOVR. This week, we explore the powerful, seductive and sophisticated world of Tom Ford.

Since its launch in 2005, Tom Ford has set the standard for modern luxury by fusing classic tailoring with an intoxicating edge. Worn by the likes of Daniel Craig’s James Bond and Brad Pitt, the label exudes masculine confidence and undeniable allure. With an international presence traversing fashion, fragrance, and beauty, Tom Ford is the epitome of refined, sensual luxury.

THE ART OF SEDUCTION

Tom Ford’s razor-sharp suits and evocative fragrances are physical expressions of power and desire. The brand’s signature aesthetic dominates the runways of New York, Paris, and Milan, effortlessly eclipsing its contemporaries. Whether through its impeccably tailored eveningwear or the provocative, cinematic storytelling in its campaigns, Tom Ford has integrated the art of seduction across the many facets of his luxury label.

COLLABORATIONS

Collaboration is at the core of Tom Ford’s unending innovation. From eyewear collections with Marcolin to intoxicating fragrances developed in partnership with world-class perfumers, every venture is a continuation of the brand’s seductive elegance. Perhaps one of its most celebrated expansions, Tom Ford’s fragrance empire, showcases its signature blend of luxury and sensuality. Scents like Oud Wood and Black Orchid have become olfactory icons, embodying the brand’s provocative, high-octane aesthetic.

THE MAN BEHIND THE BRAND

Tom Ford – elegant, enigmatic, and effortlessly commanding – entirely embodies his brand. After revitalising Gucci in the 1990s and early 2000s, he launched his eponymous label, bringing his vision of provocative luxury to life. His keen eye for detail, obsession with perfection, and ability to blend classicism with modern sensuality have rendered him one of the most influential designers of our time. Tom Ford transcends the title of designer; he is the very essence, the beating heart of the sophisticated, magnetic world he has built.

Through its commitment to premium craftsmanship, its masterful use of seduction in design and marketing, and its strategic expansion into a number of adjacent luxury beauty categories, Tom Ford has firmly established itself as the ultimate, aspirational symbol of modern masculinity and refined hedonism.

LOVR DESTINATIONS: The Florence Edition