ICONIC BASICS

Elevating wardrobe basics into stylish staples is at the heart of Anna Quan’s ethos. The brand is best known for its ‘Anne’ shirt, a re-imagining of the classic white button-up, which was created as part of Anna Quan’s first collection in 2013 and continues to be an international top-seller over ten years on. Modelled off men’s shirting and adapted to a unisex design, ‘Anne’ features a large, structured collar, French cuffs and tailored silhouette. This perfect white shirt, “a blank canvas for timeless style”, is immediately recognisable as an Anna Quan piece in its quality, structure, and detail. The iconography of the ‘Anne’ shirt is a perfect example of how a simple item can be designed and marketed to industry staple status.

MADE TO LAST

Anna Quan creates ageless styles with the modern approach and quality to last a lifetime — think tailored blazers, structured dresses and durable outerwear. The brand’s corporate statement exemplifies this ethos:

“It started with the re-imagining of the classic white shirt. It continues with clean lined, considered garments designed to last beyond a single season.

Creating timeless style experiences based in form, function and purpose, our pieces sit at the intersection of minimalism and understated luxury.”

Excess and impracticality are not words in the Anna Quan vocabulary: style, quality construction and functionality are evident in each piece the brand creates. In today’s world of fast fashion and trend-based designs, Anna Quan prides itself on designing intentional, thoughtful garments designed to last beyond a season— a philosophy that resonates with an international consumer base and establishes them as loyal customers.

Since 2013, Anna Quan has established an international following through a strong brand ethos and instantly recognisable brand identity. By appealing to a stylish, ethical customer base and following through on its promise to deliver high-quality garments made to last, Anna Quan has established itself as an Australian and global icon.

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