For Kas’s personal brand, LOVR curated a distinct visual identity and social strategy designed to align seamlessly with the Styled By Kas business presence. A warm, moody palette of neutrals, chocolate and burgundy was paired with a contemporary serif typeface, supporting a visual language that draws from the studio’s signature aesthetic whilst highlighting Kas’s own lifestyle through imagery that feels editorial, atmospheric, and distinctly Melbourne.
Art direction across social content leaned into texture, materiality, and spatial composition, reflecting Kas’s instinctive approach to styling and space that shapes both her work and broader creative perspective.
