LOVR worked with The Luxuriate to bring their vision of immersive storytelling to life through a comprehensive creative strategy. The team conceived and produced all visual content, shooting on location in Italy to articulate each signature scent into cinematic imagery. From sunlit Tuscan gardens to windswept coastal landscape, every frame was carefully curated to evoke the emotion, narrative and scent of each fragrance.
Alongside imagery, LOVR developed narrative driven social assets including cinematic reels and a cohesive posting strategy designed to engage a sophisticated audience and grow the brand’s presence online. Through this work, The Luxuriate’s social channels became transportive, visually rich and acutely reflective of the brand’s dedication to quality, intentionality, and sensorial storytelling.
