ARCHIVE

DETAILS

ABOARD

ABOARD Apparel is a travel focused menswear brand designed for movement, versatility and understated style. The brand approached LOVR to translate their destination driven ethos into a considered content and visual direction.

+

SCOPE

Brand Identity

Brand Messaging

Art Direction

Photography Curation

Film Curation

Social Strategy Curation

__wf_reserved_inherit

LOVR partnered with ABOARD to develop a content and social media strategy representative of the brand’s easy confidence and contemporary sensibility.

__wf_reserved_inherit
__wf_reserved_inherit
__wf_reserved_inherit

Shot on-location in Italy, the campaign captures the spirit of modern luxury travel through relaxed tailoring, sun washed tones, and effortless styling.

__wf_reserved_inherit
__wf_reserved_inherit
__wf_reserved_inherit

Through a cohesive visual language, LOVR positioned ABOARD Apparel as a brand defined by motion, intention, and subtle confidence designed for men who transition with natural fluidity between destinations, moments, and ways of living.

Archive

A. ATELIER
ORSAY
Archi Studios
Arter
Rise
Rachel Fitzpatrick
JETPAX
Zac George
Diandra Politano
Stem
SHOREDAN
Soso
SANA SPEECH
KINGS LANE
VERDURE
ROSA
LUMIERE
GC PRESTIGE
JUNCTION Estate Agents
TURNKEY
ETHEL + FLORENCE
FRANCA
FOODIE CLUB
BARLOW
AUDREY GOETZ
BENTLEY PARTNERS
BLOE BAR
BY ROXY
BY SARAH PILATES
DAYNE LAWRIE
FREEDOM PROPERTY
INTRAMETICA
LAWRIE GROUP
LE CHIROPRACTIC CO
LUXURIATE
RISE PROJECTS
SKIN VICE
SOMEWHERE
STYLED BY KAS BRAND
STYLED BY KAS PERSONAL
THE ROCKS
TIDAL PROPERTY
YAMBA VALLEY
ABOARD
ARLO
BLUE CHIP
BROWSKII
BURLY GIN
BY CULPRIT
CORDONY
CURATE CLINIC
EVEREST CIVIL
HEILBRONN
HOPE MONS
JOSH SHERWOOD
LA VIDA
LARS
LEADZ
LÉGENDES PROPERTY
LOAM
MAKR
MARGAUX
PALM POEME
POP&PETRUS
POWER RECRUITMENT
ROBSON GROUP
RYAN SMITH PROPERTY
SAYERS & CO
SCARLET RISE
SMARTSTORES
TOTAL FUSION SPA
TROUBLE SAN
DENTAL COLLECTIVE
RANGE & RURAL
EXPLORE ARCHIVE
A. ATELIER
Rachel Fitzpatrick