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ABOARD
ABOARD Apparel is a travel focused menswear brand designed for movement, versatility and understated style. The brand approached LOVR to translate their destination driven ethos into a considered content and visual direction.
SCOPE
Brand Identity
Brand Messaging
Art Direction
Photography Curation
Film Curation
Social Strategy Curation

LOVR partnered with ABOARD to develop a content and social media strategy representative of the brand’s easy confidence and contemporary sensibility.



Shot on-location in Italy, the campaign captures the spirit of modern luxury travel through relaxed tailoring, sun washed tones, and effortless styling.



Through a cohesive visual language, LOVR positioned ABOARD Apparel as a brand defined by motion, intention, and subtle confidence designed for men who transition with natural fluidity between destinations, moments, and ways of living.
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