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ABOARD

ABOARD Apparel is a travel focused menswear brand designed for movement, versatility and understated style. The brand approached LOVR to translate their destination driven ethos into a considered content and visual direction. 

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SCOPE

Brand Identity

Brand Messaging

Art Direction

Photography Curation

Film Curation

Social Strategy Curation

LOVR partnered with ABOARD to develop a content and social media strategy representative of the brand’s easy confidence and contemporary sensibility.

Shot on-location in Italy, the campaign captures the spirit of modern luxury travel through relaxed tailoring, sun washed tones, and effortless styling. 

Through a cohesive visual language, LOVR positioned ABOARD Apparel as a brand defined by motion, intention, and subtle confidence designed for men who transition with natural fluidity between destinations, moments, and ways of living.

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A. ATELIER
ORSAY
Archi Studios
Arter
Rise
Rachel Fitzpatrick
JETPAX
Zac George
Diandra Politano
Stem
SHOREDAN
Soso
SANA SPEECH
KINGS LANE
VERDURE
ROSA
LUMIERE
GC PRESTIGE
JUNCTION Estate Agents
TURNKEY
ETHEL + FLORENCE
FRANCA
FOODIE CLUB
RYAN SMITH PROPERTY
LEADZ MEDIA
LEGENDES PROPERTY
CORDONY
HOPE MONS
HEILBRONN
BARLOW
SKIN VICE
BY SARAH PILATES
THE ROCKS
RISE PROJECTS
FREEDOM PROPERTY
LARS
POP&PETRUS
POWER RECRUITMENT
ROBSON GROUP
LUXURIATE
BENTLEY PARTNERS
AUDREY GOETZ
BLOE BAR
INTRAMETICA
ABOARD
OUT OF OFFICE
LE CHIROPRACTIC CO
PALM POÈME
TROUBLE SAN
BY ROXY
SAYERS & CO
STYLED BY KAS
KAS KHODR
BLUE CHIP FINANCIAL
JOSH SHERWOOD
DENTAL COLLECTIVE
BROWSKII
SOTHERBY'S
LAWRIE GROUP
DAYNE LAWRIE
SAINT VALENTINE
LOAM