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Zac George
Zac George is the Founder of JETPAX. LOVR collaborated with Zac to fortify his brand position, reflecting his astute entrepreneurship and flair for international business.Zac George's personal brand was developed as an extension of the JETPAX brand to ensure consistency and continuity across all the thought leadership and business brand pillars.
SCOPE
Brand Identity
Brand Messaging
Art Direction
Photography Curation
Film Curation
Website Design
Website Development

LOVR evolved the Zac George brand mark and word mark with reference to the typography selected for the JETPAX brand. Streamlining the colour palette and brand insignia ensured cohesion between both brands.



As the visionary behind JETPAX, Zac is at the forefront of aviation advancements and business development. His website serves as a hub for industry insights, strategic initiatives, and the latest trends shaping the future of air travel and technology.



With extensive experience in aviation and a keen eye for innovation, Zac has established himself as a a well-respected leader in the industry. Through his platform, he offers expert perspectives on emerging trends, groundbreaking projects, and international travel.
