By Sarah Pilates delivers online Pilates classes rooted in timeless principles met with tailored progressions and modifications designed to meet clients at every stage of their fitness journey. LOVR’s branding for By Sarah reads as clean, elevated and confident, executed to reflect Sarah’s dynamic teaching style and modern approach to wellness.
LOVR delivered a refined, neutral toned brand identity for By Sarah Pilates. Calm yet strikingly bold in its visual execution, the graphic approach embodies the strength and simplicity Sarah looks to cultivate in her classes. The direction speaks to Sarah’s inclusive and empowering movement philosophy and her understanding that mindful flows should be both accessible and affirming.
