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ETHEL + FLORENCE
LOVR worked closely with Ethel + Florence, providing end-to-end brand revitalisation to optimise the unique presence of this edgy, artistic collective of real estate professionals.
SCOPE
Name Conceptualisation
Brand Identity
Brand Messaging
Art Direction
Photography/Film Curation
Website Design
Website Development

This collective of boundary-pushing industry professionals are deeply embedded in Brisbane’s most prestigious inner-city suburbs and thus possess a nuanced understanding of an everchanging market.



The comprehensive brand revitalisation for Ethel + Florence encompassed Name Conceptualisation, Brand Revitalisation (Identity and Messaging), Art Directed Content Creation (Photography and Film), and Wed Design and Development. LOVR remained in constant contact with Ethel + Florence throughout this process to ensure a seamless and successful collaboration.



Ethel + Florence believe that luxury is not achieved through a price point. It is achieved through an experience. Offering a bespoke service, E+F are elevating the standard of service typically found in the real estate industry.