LOVR developed a refined brand identity and supporting assets to reflect the depth of experience and tailored nature of Légendes’ offering. The brand expression balances classical influence with contemporary restraint, referencing the name’s Parisian heritage through a refined serif logo and finely balanced navy and gold palette.
The most integral element of the brand strategy for TURNKEY was a focus on authentic connection; by incorporating shots of organic interactions, we captured the people-centered essence of this brand.
