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INTRAMETICA
Intrametica is a holistic inner-beauty and collagen brand dedicated to evidence- based naturopathic formulations for skin, gut, and whole-body wellbeing. Curated by esteemed clinical naturopath Angela Smith, the brand balances luxury with scientific grounding to champion transformation from within.
SCOPE
Art Direction
Photography Curation
Film Curation
Social Strategy Curation

LOVR delivered a comprehensive identity and sensitively considered narrative direction designed to honour Intrametica’s beauty philosophy and naturopathic approach.



The team conceived and produced an art-driven content shoot, immersing products in natural, textured landscapes to evoke the brand’s connection to both chemical science and nature itself.
Alongside these visuals, LOVR developed a highly narrative-led social and copy strategy, employing playful, sensorial language to translate Intrametica’s scientific expertise into approachable storytelling, celebrating the curiosity and ritual of self-care.

Through this integrated creative approach, Intrametica’s brand presence was elevated into a visually striking and conceptually rich expression reflective of its commitment to holistic wellbeing, scientific integrity, and the power of transformative beauty experiences.




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