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INTRAMETICA

Intrametica is a holistic inner-beauty and collagen brand dedicated to evidence- based naturopathic formulations for skin, gut, and whole-body wellbeing. Curated by esteemed clinical naturopath Angela Smith, the brand balances luxury with scientific grounding to champion transformation from within. 

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SCOPE

Art Direction

Photography Curation

Film Curation

Social Strategy Curation

LOVR delivered a comprehensive identity and sensitively considered narrative direction designed to honour Intrametica’s beauty philosophy and naturopathic approach.

The team conceived and produced an art-driven content shoot, immersing products in natural, textured landscapes to evoke the brand’s connection to both chemical science and nature itself.
Alongside these visuals, LOVR developed a highly narrative-led social and copy strategy, employing playful, sensorial language to translate Intrametica’s scientific expertise into approachable storytelling, celebrating the curiosity and ritual of self-care. 



Through this integrated creative approach, Intrametica’s brand presence was elevated into a visually striking and conceptually rich expression reflective of its commitment to holistic wellbeing, scientific integrity, and the power of transformative beauty experiences.

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A. ATELIER
ORSAY
Archi Studios
Arter
Rise
Rachel Fitzpatrick
JETPAX
Zac George
Diandra Politano
Stem
SHOREDAN
Soso
SANA SPEECH
KINGS LANE
VERDURE
ROSA
LUMIERE
GC PRESTIGE
JUNCTION Estate Agents
TURNKEY
ETHEL + FLORENCE
FRANCA
FOODIE CLUB
RYAN SMITH PROPERTY
LEADZ MEDIA
LEGENDES PROPERTY
CORDONY
HOPE MONS
HEILBRONN
BARLOW
SKIN VICE
BY SARAH PILATES
THE ROCKS
RISE PROJECTS
FREEDOM PROPERTY
LARS
POP&PETRUS
POWER RECRUITMENT
ROBSON GROUP
LUXURIATE
BENTLEY PARTNERS
AUDREY GOETZ
BLOE BAR
INTRAMETICA
ABOARD
OUT OF OFFICE
LE CHIROPRACTIC CO
PALM POÈME
TROUBLE SAN
BY ROXY
SAYERS & CO
STYLED BY KAS
KAS KHODR
BLUE CHIP FINANCIAL
JOSH SHERWOOD
DENTAL COLLECTIVE
BROWSKII
SOTHERBY'S
LAWRIE GROUP
DAYNE LAWRIE
SAINT VALENTINE
LOAM