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SHOREDAN
SHOREDAN PROPERTY was reimagined by LOVR for a bespoke, Palm Beach-based building and property management company. Paying homage to the brand of their original business, SHOREDAN PROJECTS, LOVR customised a bold, contemporary word mark to evoke the brand’s evolution in the contemporary landscape.
SCOPE
Name Conceptualisation
Brand Identity
Brand Messaging
Art Direction
Photography/Film Curation
Website Design
Website Development



For Shoredan’s reinvigoration, LOVR introduced a cool, coastal colour palette, nostalgic imagery of lush, oceanic vistas, and a striking, graphic logo. Together, these elements convey an inviting feeling and an unmistakable sense of refined excellence.



Unlike traditional property management agencies (that need to rely on external tradespeople and service providers), Shoredan Property manages all maintenance and repairs internally, leveraging on the resources, legacy and expertise of Shoredan Projects.
