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DETAILS
BLOE BAR
Bloe Bar Byron is a creative hair salon in Byron Bay championing self expression, individuality, and community through personalised styling and contemporary technique.
SCOPE
Art Direction
Photography Curation
Film Curation
Social Strategy Curation
Conceived as a departure from the traditional salon experience, Bloe is a modern wellness space committed to client focused communication and creative exploration.


LOVR worked with Bloe to develop a curated content and social strategy representative of the salon’s expressive energy and uniquely collaborative ethos.

LOVR captured on-location visuals showcasing the salon’s dynamic atmosphere and craftsmanship, integrating reels, Photography Curation and graphic posts with artfully layered textural overlays reminiscent of Bloe’s own creative direction.


With a cohesive creative and content strategy in place, LOVR established Bloe as a creative benchmark in the Byron Bay salon scene, capturing with it the individuality, artistry, and joy of creative expression that defines the studio.

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