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LE CHIROPRACTIC CO
Le Chiropractic Co is a Brisbane based chiropractic practice founded by Joe Comerford. Joe engaged LOVR to shape a brand and digital presence that would speak to his calm and considered approach to chiropractic care and evidence-based treatment.
SCOPE
Name Conceptualisation
Brand Identity
Brand Messaging
Art Direction
Photography Curation
Film Curation
Website Design
Website Development

Le Chiropractic Co offers personalised, empathetic care for chronic pain, injury recovery, and preventative health ground in proven techniques and scientific practice. LOVR crafted photographic assets highlighting intimate framing of treatment and movement, natural materials and neutral tones, allowing new clients to feel comfortable and supported right from their very first engagement with Joe’s brand.

LOVR created a soft, monochromatic visual identity for Le Chiropractic Co, designed to bring forward a sense of comfort, clarity, and trust in the brand. Gentle, layered visuals and a reassuring brand voice work to mirror Joe’s patient centred care philosophy, reflecting his focus on listening and tailored treatments to support long term health.


The resulting identity echoes Le Chiropractic Co’s expertise, care, and trust, positioning the practice as a welcoming and professional presence in the Brisbane chiropractic landscape.

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