Integrity, honesty and service are the agency's own stated values, and the identity is drawn to look like them. Restrained capitals, generous space, and a palette held to water, glass and low coastal light.

Listings are presented as addresses rather than inventory, photography given room and the copy kept short enough to let the property carry itself.

Restraint does the work. The result gives a boutique agency the composure of a much larger house, and positions GC Prestige at the prestige end of a Gold Coast market that rarely looks this quiet.