Founder Roxanne O’Toole partnered with LOVR to unify the brand’s content and social media presence, ensuring its image reflected the studio’s signature blend of gentle care, sophistication and expertise.

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LOVR crafted a polished visual and verbal identity for By Roxy, delivering a content strategy informed by a distinctive, timelessly romantic aesthetic aligned with the brand’s luxury treatments and reputation for refined beauty.

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A strong colour palette emphasises By Roxy as a bold and established presence in the beauty scene, while a combination of monochromatic tones and romantic neutrals reinforces the studio’s elegance and understated magnetism. 

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