Founder Roxanne O’Toole partnered with LOVR to unify the brand’s content and social media presence, ensuring its image reflected the studio’s signature blend of gentle care, sophistication and expertise.

LOVR crafted a polished visual and verbal identity for By Roxy, delivering a content strategy informed by a distinctive, timelessly romantic aesthetic aligned with the brand’s luxury treatments and reputation for refined beauty.

A strong colour palette emphasises By Roxy as a bold and established presence in the beauty scene, while a combination of monochromatic tones and romantic neutrals reinforces the studio’s elegance and understated magnetism.