With the LAWRIE brand as its anchor, LOVR developed a personal brand direction for Dayne, shot on site and in the studio to capture the builder behind the practice rather than the projects alone.

Low light, close framing and a monochrome graphic system of archive marks and location stamps present Dayne contextualised on site and in office, interwoven with lifestyle led content in Noosa, positioning him as a credible and contemporary voice in design led residential construction.