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LAWRIE GROUP
LAWRIE is a Sunshine Coast construction practice delivering award winning, design led homes across construction, design and development. Led by managing director Dayne Lawrie, the business builds in synergy with the local landscape, treating each home as a creative expression of the people who will live in it.
SCOPE
Brand Identity
Brand Messaging
Art Direction
Photography Curation
Film Curation
Social Strategy Curation

LOVR was engaged to bring the LAWRIE brand into line with the work, delivering identity, brand language, art direction and the photography and film that now carry the practice across every channel.


The system is set in deep forest green and monochrome, built on ocean, headland and finished interior, and anchored by four words: relentless, excellence, clarity, momentum.



Restraint does the work. Travertine, oak and low light are left to speak for the craft, positioning LAWRIE as a builder whose brand carries the same quiet confidence as the homes it delivers.


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