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CURATE CLINIC
Curate Aesthetic Clinic is a doctor led cosmetic and skin practice in Brisbane, working across injectables, medical grade skin treatments and non surgical options. Led by medical director Dr Ash Kumaran, the clinic is built on subtle enhancement, facial harmony and long term skin integrity.
SCOPE
Art Direction
Photography Curation
Film Curation
Social Strategy Curation

LOVR partnered with Curate on art direction and a full content direction, shaping how the practice is seen across every channel.


Letter spaced serif capitals against dark espresso and warm stone set the register, paired with a sensory library of florals, textures and formulations shot in close macro.


The result reads as private and quietly clinical rather than cosmetic, holding Curate's own belief in refinement over dramatic change and positioning the practice as a considered presence in Brisbane's aesthetic landscape.


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