LOVR developed a refined brand identity and supporting assets to reflect the depth of experience and tailored nature of Légendes’ offering. The brand expression balances classical influence with contemporary restraint, referencing the name’s Parisian heritage through a refined serif logo and finely balanced navy and gold palette.
Navy and gold held against generous white, from the logo through to the printed collateral and the site, give a family run agency the composure of a much older house.
