LOVR partnered with By Culprit to bring the studio's built work to its audience, developing a social and content system able to carry each project with the same restraint the practice brings to a building.

Project cards set in the studio's own monochrome sans, laid over travertine, oak and honed stone, let the architecture speak first. The result reads as an extension of the practice rather than marketing, presenting By Culprit as a design house that shows its work as carefully as it makes it.