LOVR delivered the Yamba Valley brand and the project brochure, developing the identity, tone of voice, typographic system and the printed collateral that carries the development to buyers.

Coast and country is the whole idea, and the mark holds it: a folded roof form sitting between pale coastal blue and hinterland sage, on warm stone.

Set in a restrained sans with generous space around it, the brand reads calm rather than promotional, positioning Yamba Valley as a place to live in rather than a product to buy into.