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DETAILS

SOMEWHERE

Somewhere on Jefferson is a collection of five whole floor residences on Jefferson Lane, Palm Beach, rising by BARLOW. Curved balconies, planted terraces and a softly toned facade take their cues from the coastline the building sits on.

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SCOPE

Brand Identity

Brand Messaging

Art Direction

Photography Curation

Film Curation

Website Design

Website Development

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Somewhere came to LOVR as a repositioning, and the work covered the identity and the full brand world that reintroduced the project to the coast.

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Everyone's looking for somewhere beautiful. The line sets the tone, restrained, lowercase and unhurried, and the visual language follows it with soft mineral tones, planted terraces and light that arrives slowly.

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The result sells a feeling before a floorplan, positioning Somewhere as the quiet counterpoint to Palm Beach's louder addresses and giving BARLOW a project brand that carries its own weight.

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Archive

A. ATELIER
ORSAY
Archi Studios
Arter
Rise
Rachel Fitzpatrick
JETPAX
Zac George
Diandra Politano
Stem
SHOREDAN
Soso
SANA SPEECH
KINGS LANE
VERDURE
ROSA
LUMIERE
GC PRESTIGE
JUNCTION Estate Agents
TURNKEY
ETHEL + FLORENCE
FRANCA
FOODIE CLUB
BARLOW
AUDREY GOETZ
BENTLEY PARTNERS
BLOE BAR
BY ROXY
BY SARAH PILATES
DAYNE LAWRIE
FREEDOM PROPERTY
INTRAMETICA
LAWRIE GROUP
LE CHIROPRACTIC CO
LUXURIATE
RISE PROJECTS
SKIN VICE
SOMEWHERE
STYLED BY KAS BRAND
STYLED BY KAS PERSONAL
THE ROCKS
TIDAL PROPERTY
YAMBA VALLEY
ABOARD
ARLO
BLUE CHIP
BROWSKII
BURLY GIN
BY CULPRIT
CORDONY
CURATE CLINIC
EVEREST CIVIL
HEILBRONN
HOPE MONS
JOSH SHERWOOD
LA VIDA
LARS
LEADZ
LÉGENDES PROPERTY
LOAM
MAKR
MARGAUX
PALM POEME
POP&PETRUS
POWER RECRUITMENT
ROBSON GROUP
RYAN SMITH PROPERTY
SAYERS & CO
SCARLET RISE
SMARTSTORES
TOTAL FUSION SPA
TROUBLE SAN
DENTAL COLLECTIVE
RANGE & RURAL
EXPLORE ARCHIVE
A. ATELIER
Rachel Fitzpatrick