LOVR was engaged to build the La Vida brand and take Granvia to market, delivering identity, brand language, site presentation and a campaign of photography and film shot across Brisbane.

The identity pairs a high contrast serif wordmark with an LV monogram, set in deep burgundy against warm tan and applied from site hoardings through to digital.

Positioned where business wants to be. The line runs across the campaign and the imagery backs it, placing industrial product inside the city rather than on the edge of it and giving La Vida the presence of a residential developer in a commercial category.